If another one said "this is not our target audience ...." ... just as argument:
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"Zapp" unmasked "key demographic group as RTL-trick
[ug] Hamburg - The so-called" key demographic group of 14 - to 49-year-old audience as a barometer for the success of television programs is an arbitrary invention, and a pure publicity stunt the private broadcaster RTL.
Nevertheless submit to all these television systems have little or no meaningful measurement of success today. This was revealed by research of the NDR media magazine Zapp " for the current program on Wednesday 17 September, at 23.00 clock in the NDR television.
Former RTL marketing chief Uli Bellieno, "right hand" of the first and legendary RTL chief Helmut Thoma confessed over "Zapp", with the arbitrary introduction of the "key demographic between 14 and 49 have the relatively small Luxembourg private channel's audience share is skewed upward. Because it disappears completely, the 50-year-olds who were with ARD and ZDF, and are particularly well represented. Ex-RTL-man Bellieno literally: "In principle, was the ne certain desperation because you'll not progressed further, and sometimes even desperate.. great too.. "
this down at the 14 - to 49-year-old spectator was" back then emerged as a wonderful marketing trick of RTL, Helmut Thoma "He had" made his eloquence to anchor this target group in the market. " Bellieno continues: ". We were actually own a bit surprised that this convention went so smoothly," Today is to Bellieno.. "It's actually a pretty silly audience," For 49 years was "absolutely no real cut"
finally worked and most people consumed up to 59 or even 65 years are, therefore, also relevant advertising. The advertising expert Bernd M. Michael, who early on questioned the RTL-trick had been, emphasized in "Zapp" also have the limitation 14-49 no scientific basis. "The target group 14 to 49, a rumor has been a misunderstanding, invented by an Austrian, we all know that it brought the private television station to talk, and this wonderful lie has kept to this day."
RTL spokesman Christian Körner, however, considers undaunted in the target group 14 to 49 of a key currency for measuring success. It was "vital" that this target group "was chosen as the common currency in the advertising industry, advertisers and other broadcasters." RTL was for 16 years continuously in this target group, the number Eins. "Darauf sind wir sehr stolz."
-Vermarktungstrick Sendun
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