Blue Screen On Tv When Recording

mayor on bargain hunting - Four Square, Facebook & Co.

Note: The following article appeared in my column "Perspective 2.0 for the TM 2.0:
http://www.hdt-essen.de/htd/tm/kolumne_perspektivezweinull_003.html

you know Foursquare ? (If the answer is yes is, you do not actually read. However, even often in my IT-affinity circle the answer no is, it should be people who read more ...)

Four Square is a so-called location-based service. Registered users can "locations" to create and add to interesting places such as restaurants, gas stations, but also firms and their own home into a giant directory. With the smartphone, this goes in a few seconds as the phone has GPS precisely locates the user. Once a location is created, you can then "check in" (again, just push the button) and to share this with friends.

What is to be good? Well, then there are many answers. First of all, the game engine will be funded: Each check-in and each trip brings issues that meticulously recorded and be a leaderboard exhibited. As you stand compared to your friends? Bonus Points ("Badget") are available for special services. For example, the tenth Check-in rewards in a gym with the Badget "Gym Rat".

it is particularly prestigious to be the Mayor ("Mayor ") of a village. This track is automatically the person who has checked most often on the site. At busy locations such as railway stations here can ignite a real competition.

The social component is interesting t: you can Tips store locations (for example, where you get the best coffee in the Dortmund main train station) and see who's near you. I personally find this feature very handy: I recently discovered only by Four Square that have met some old school friends in the beer garden around the corner - and was able to encounter any problems. Therefore contributes to the chance meeting a little on the jumps.

Ultimately the focus is of course the commercial exploitation, which is in Germany still in its infancy. A first example is the restaurant chain Vapiano, the Four Square mayor at each visit with a free coffee drink rewarded.

has recently started Facebook own service in the style of Four Square: Facebook Places. At 500 million registered users worldwide, of whom more than 50% every day at least once Facebook, so now it is really exciting. Commercial interest is the combination with the new service Facebook deal: Users automatically receive special offers recommended in the vicinity. The fashion chain CAP has given away as in the United States to the first 10,000 customers who have "checked in" via Facebook Places in one of the branches, a pair of jeans.

is Naturally these services in Germany with more Skepticism encountered as for example in the U.S.. Despite all the justified objections precluded if a wide audience of users but not from using the services and to lay the ground for commercially profitable marketing campaigns. In this respect, it is expected that the services are gaining in importance in Germany.

Do you know who the Four Square-Mayor ("Mayor") in your company, who then checks in regularly and which tips are stored?