The world of social media ...
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interface Thursday, November 6, 2008
Adderall With Oxycodone And Klonopin
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Social Media ist ja seit einiger Zeit das neue Buzzword schlechthin und mittlerweile nutzen immer mehr Marken das Social Web, um einen engeren Dialog mit potentiellen und bestehenden Kunden zu ermöglichen.
Chris Brogan hat in seinem eBook kurz, bündig und anhand von Beispielen zusammen gefasst, wie man sich als Marke im Bereich Social Media positioniert und worauf zu achten ist. (http://www.chrisbrogan.com/img/fishwherethefishare.pdf)
Die Key-Learnings:
1.) Find the Customer - Schaue genau, wer in Blogs, Communities etc. über Dein Unternehmen schreibt. Gibt es Beschwerden, Kritik, Lob, auf das schnell reagiert werden kann? Comcast zum Beispiel lässt sich alle Twittertweets, die sich deal with Comcast, ship via RSS and can therefore be individually and quickly react to some people.
2) Be There Before The Sale - Be present in all major networks, on different platforms, etc. And the company does not twittering, blogging, has a Facebook profile, etc., but the Encyclopedia respective employees, blogging, etc. The makes the whole thing by a mile personal.
3) Be (or Empower) the Influencer - Hold to the blog or what ever up to date, regular items and updated profile are important. Remain honest. And not only publish corporate news, but rather give an insight into how the life and work of the employee of the company looks like. Give room for discussion!
4) Shift Behavior - Be helpful. Always. Case studies of successful examples (including effects on sales and marketing) show your employees that their use in social media makes sense.
5) Warm up the Funnel - Use social media to break off contact with the potential clients or customers do not leave (eg comments in blogs, etc.). Make clear to all in your company that social media for enterprise CRM is rock'n'roll. How cool is that please, if I am approached by a trade mark personally and the company will do everything possible to resolve my problem? There is a willingness to remain loyal, at any rate higher than an anonymous brand-customer relationship.
6) Measurement - Of course, you can not ignore the fact that interest and numbers at the end. Meanwhile, there are many instruments that measure the impact of social media (for example, purchasing decisions).
Sun Anyone who has read this far in fact, may be with me to pick up a biscuit.
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